[ cobweb headaches ]

Brilliant package design by Pedrita, alongside Água de Luso. 

“The bottle’s 17 faces – five square and 12 identical hexagonal faces – allow for an endless number of bottles to be regularly grouped together in several configurations that suppress empty space between them. Each of these three-dimensional space-filling modules significantly optimizes the processes of storage and transportation, reduces the amount of material used in the bottle and creates a greater impact in the final product’s display.”

via Iain

(Source: andrewharlow)